Challenge: Large Language Models (LLMs) are proving broadly applicable across diverse industries, including e-commerce.
Approach: They propose a hybrid data synthesis framework that unifies the input schema with profile and strategy designed by top sales and extracts them via a Multi-task paradigm.
Outcome: The proposed model reaches the performance level of the top 25% of human sales in terms of the final marketing results.

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Challenge: Recent research in dialogue systems focuses on task-oriented (TOD) and open-domain (chit-chat) dialogues.
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Learning from LLM Agents: In-Context Generative Models for Text Casing in E-Commerce Ads (2025.emnlp-industry)

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Challenge: Existing NER-based transformer models are expensive and lack contextual dependencies, making them less reliable when handling unseen or ad-specific terms, e.g., brand names.
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Evaluating Conversational Agents with Persona-driven User Simulations based on Large Language Models: A Sales Bot Case Study (2025.emnlp-industry)

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Challenge: Recent advances in LLMs enable sophisticated user simulations that can replace traditional rule-based evaluations.
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Beyond the Turn-Based Game: Enabling Real-Time Conversations with Duplex Models (2024.emnlp-main)

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Challenge: Large language models (LLMs) are increasingly permeating daily lives and require real-time interactions that mirror human conversations.
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Can LLM Agents Simulate Multi-Turn Human Behavior? Evidence from Real Online Customer Behavior Data (2026.acl-long)

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The JDDC Corpus: A Large-Scale Multi-Turn Chinese Dialogue Dataset for E-commerce Customer Service (2020.lrec-1)

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Challenge: Existing datasets for human-like dialogue tasks are deficient due to the complexity of human conversations.
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DiaSynth: Synthetic Dialogue Generation Framework for Low Resource Dialogue Applications (2025.findings-naacl)

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Challenge: Existing research is limited by general or niche datasets that lack sufficient scale for training dialogue systems.
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Multi-Turn Dialogue Generation in E-Commerce Platform with the Context of Historical Dialogue (2020.findings-emnlp)

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Challenge: Existing research on customer service dialogue generation generates generic responses from sellers . however, such cost prohibits small businesses, and multiturn dialogue generation is becoming more popular.
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Efficient Data Generation for Source-grounded Information-seeking Dialogs: A Use Case for Meeting Transcripts (2024.findings-emnlp)

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Challenge: Existing methods for automating data generation with Large Language Models (LLMs) are difficult, and we propose a semi-automatic approach to generate dialogs with attributions.
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