A Multimodal In-Context Tuning Approach for E-Commerce Product Description Generation (2024.lrec-main)
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| Challenge: | Existing methods for generating product descriptions from images are inaccurate and generic . e-commerce product descriptions are important for content marketing and increasing engagement . |
| Approach: | They propose a new setting for generating product descriptions from images, augmented by marketing keywords. |
| Outcome: | The proposed approach improves the accuracy and diversity of product descriptions by up to 3.3% on Rouge-L and 9.4% on D-5. |
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