Challenge: E-commerce product catalogs contain billions of items with lengthy titles . this leads to a gap between how customers refer to these unnatural titles - and how they are used .
Approach: They propose a novel approach to product title summarization that uses a fine-tuned instruction strategy to train a highly accurate model.
Outcome: The proposed approach can generate more accurate product title summaries with an improvement of over 14 and 8 BLEU and ROUGE points.

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Challenge: Existing approaches to generate informative titles for products with limited labels are inadequate for novel products.
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On the Faithfulness for E-commerce Product Summarization (2020.coling-main)

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Challenge: e-commerce product summarization requires consistency between product attributes and summary . inconsistent product summaries can mislead users and decrease public credibility .
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