Papers by Huibo Wang
Self-supervised Product Title Rewrite for Product Listing Ads (2022.naacl-industry)
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| Challenge: | Existing work has investigated the title optimization for Product Listing Ads (PLAs) however, little work has examined the effectiveness of this method. |
| Approach: | They propose a method to rewrite product listing ads titles without considering the fluency and information priority. |
| Outcome: | The proposed solution reduces the cost and improves CTR in the offline test and real-world online test by a large amount. |