OPeRA: A Dataset of Observation, Persona, Rationale, and Action for Evaluating LLMs on Human Online Shopping Behavior Simulation (2026.acl-long)
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Ziyi Wang, Yuxuan Lu, Wenbo Li, Amirali Amini, Bo Sun, Yakov Bart, Weimin Lyu, Jiri Gesi, Tian Wang, Jing Huang, Yu Su, Upol Ehsan, Malihe Alikhani, Toby Jia-Jun Li, Lydia Chilton, Dakuo Wang
| Challenge: | evaluating LLMs' ability to mimic real user behavior remains an open challenge due to the lack of high-quality, publicly available datasets that capture both the observable actions and the internal reasoning of an actual user. |
| Approach: | They propose a dataset of Observation, Persona, Rationale, and Action collected from real human participants during online shopping sessions. |
| Outcome: | The proposed dataset is the first to evaluate how well current LLMs can accurately simulate the next web action of a specific user. |
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