Challenge: Existing personalized product search methods assume that users’ query fully captures their real motivation, but in practice, user's queries do not always articulate the requirements.
Approach: They propose a Motivation-Aware Personalized Search method that embeds queries and consultations into a unified semantic space via LLMs and utilizes a Mixture of Attention Experts (MoAE) to prioritize critical semantics.
Outcome: Extensive experiments on real and synthetic data show that the proposed method outperforms existing methods in retrieval and ranking tasks.

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