Challenge: Identifying high consideration queries is essential for e-commerce sites to better serve user needs . ecommerce sites can create or serve customized content for specific queries .
Approach: They propose an engagement-based Query Ranking approach to identify potential engagement levels with query-related shopping knowledge content during product search.
Outcome: The proposed method outperforms human-selected queries in terms of customer impact . human evaluation shows a precision of 96% for HC queries identified by the model .

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Challenge: Existing query rewriting models ignore user history behaviors and consider only the instant search query, which is often a short string offering limited information about the true shopping intent.
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Challenge: Ambiguity and complexity of user queries often lead to mismatch between user’s intent and retrieved product titles or documents.
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Challenge: Existing benchmarks focus on product search tasks, but ignore potential risks.
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IntentionQA: A Benchmark for Evaluating Purchase Intention Comprehension Abilities of Language Models in E-commerce (2024.findings-emnlp)

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Challenge: Existing approaches that distill intentions from LMs fail to generate meaningful and human-centric intentions applicable in real-world E-commerce contexts.
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Responding E-commerce Product Questions via Exploiting QA Collections and Reviews (C18-1)

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Challenge: Existing QA and review collections can be used to provide instant responses to product questions . a proposed framework can be applied to a real-world commercial E-commerce site .
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Challenge: Existing query classification models have excellent predictive performance on single-intent queries, but there is little research on predicting multiple-intentions for broad queries.
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Deep Metric Learning to Hierarchically Rank - An Application in Product Retrieval (2023.emnlp-industry)

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Challenge: e-commerce search engines use customer behavior signals to augment lexical matching and improve search relevance.
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QQSUM: A Novel Task and Model of Quantitative Query-Focused Summarization for Review-based Product Question Answering (2025.acl-long)

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Challenge: Existing review-based product question answering systems generate only a single answer, ignoring the diversity of viewpoints.
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ThinkQE: Query Expansion via an Evolving Thinking Process (2025.findings-emnlp)

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Challenge: LLM-based methods often generate narrowly focused expansions that overlook these desiderata.
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Product Question Answering in E-Commerce: A Survey (2023.acl-long)

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Challenge: Product question answering (PQA) aims to automatically provide instant responses to customer’s questions in E-commerce platforms.
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