Automatic Marketing Theme and Commodity Construction System for E-commerce (2023.emnlp-industry)
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| Challenge: | Existing recommendation system invites experts to write marketing themes and select relevant commodities, which suffer from difficulty in mass production, poor timeliness and low online indicators. |
| Approach: | They propose to use pretrained language model to generate marketing themes and commodity consistency module to select relevant commodities for the generative theme. |
| Outcome: | The proposed system can generate popular marketing themes and select relevant commodities automatically and improve theme online effectiveness compared with state-of-the-art methods. |
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