Papers by Xuanhua Yang
CREATER: CTR-driven Advertising Text Generation with Controlled Pre-Training and Contrastive Fine-Tuning (2022.naacl-industry)
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| Challenge: | a paper focuses on automatically generating the text of an ad to capture user interest for achieving higher click-through rate. |
| Approach: | They propose a CTR-driven advertising text generation approach to generate ad texts based on user reviews. |
| Outcome: | The proposed approach outperforms existing approaches on industrial datasets and on large-scale unpaired reviews. |
CoSToM: Causal-oriented Steering for Intrinsic Theory-of-Mind Alignment in Large Language Models (2026.acl-long)
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| Challenge: | Large language models lack intrinsic cognition and cannot generalize to complex task-specific scenarios. |
| Approach: | They propose a framework that transitions from mechanistic interpretation to active intervention to map internal distributions of ToM features and implement it via targeted activation steering within ToM-critical layers. |
| Outcome: | The proposed framework significantly enhances human-like social reasoning capabilities and dialogue quality. |