Papers by Shuanglong Li
PLATO-Ad: A Unified Advertisement Text Generation Framework with Multi-Task Prompt Learning (2022.emnlp-industry)
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Zeyang Lei, Chao Zhang, Xinchao Xu, Wenquan Wu, Zheng-yu Niu, Hua Wu, Haifeng Wang, Yi Yang, Shuanglong Li
| Challenge: | Online advertisement text generation models have achieved remarkable success in generating high-quality text ads, but some challenges remain, such as low-resource scenarios and training efficiency for multiple ad tasks. |
| Approach: | They propose a unified text ad generation framework with multi-task prompt learning to tackle low-resource ade generation problem and a multi-step prompt learning mechanism to efficiently solve multiple aed generation tasks. |
| Outcome: | The proposed framework outperforms the state-of-the-art on offline and online metrics. |
A Novel Matching Paradigm: Unified Generative and Discriminative LLM with Prompt Compression for Relevance Learning (2026.acl-industry)
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Guoliang Zhao, Zixin Cui, Chao Ye, Dengwu He, Fei Huang, Yubo Liu, Shuanglong Li, Tzungren Kuo, Bin Ding, Shuang Zhang, null KunhongZhu, Zhi Guo, Liu Lin
| Challenge: | Existing approaches to matching use Large Language Models as feature extractors, underutilizing their full modeling capabilities. |
| Approach: | They propose a matching paradigm that integrates two-tower, single-towing, and generative tasks within a unified LLM framework via attention-mask partitioning. |
| Outcome: | The proposed model achieves superior performance and strong practical value in an industrial search engine. |