Papers by Ruth Pogacar
Is Nike female? Exploring the role of sound symbolism in predicting brand name gender (D18-1)
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| Challenge: | Existing research suggests that the sound of a person’s first name is associated with the person’ s gender, but no research has attempted to assess the gender of brand names. |
| Approach: | They propose a machine-learning method that uses sound symbolism to assess the gender of brand names. |
| Outcome: | The proposed method can predict gender of human first names with high accuracy . it uses linguistic features of name endings to predict gender . |