Papers by Robert Phaal
Deep Learning Framework for Measuring the Digital Strategy of Companies from Earnings Calls (2020.coling-main)
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| Challenge: | Despite efforts to adopt digital technologies, the success rate in improving business performance is very low due to the lack of a coherent digital strategy. |
| Approach: | They apply NLP models to earnings calls to understand different clusters of digital strategy patterns that companies are Adopting. |
| Outcome: | The proposed models show that Fortune 500 companies use four distinct strategies which are product-led, customer experience-led and service-led. |