Papers by Nataraj Mocherla
ShopperBench: A Benchmark for Personalized Shopping with Persona-Guided Simulation (2026.eacl-industry)
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| Challenge: | Existing evaluation frameworks lack mechanisms to assess Personalized shopping agents' ability to adapt their strategies to heterogeneous user preferences and decisionmaking patterns. |
| Approach: | They propose a persona-guided benchmark that augments shopping trajectories with personas . they propose persona Fidelity, Persona-Query Alignment, and Path Consistency . |
| Outcome: | The proposed benchmark captures how shopper types navigate product search and selection . it measures persona Fidelity, Persona-Query Alignment, and Path Consistency . |