Papers by Jongwook Yoon
PVP: An Image Dataset for Personalized Visual Persuasion with Persuasion Strategies, Viewer Characteristics, and Persuasiveness Ratings (2025.acl-long)
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| Challenge: | Visual persuasion uses visual elements to influence cognition and behaviors . lack of comprehensive data sets connect persuasiveness of images with personal information . |
| Approach: | They propose to use a dataset to connect persuasiveness with personal information . they find psychological characteristics enhance the generation and evaluation of persuasive images . |
| Outcome: | The proposed dataset provides persuasiveness scores of images evaluated by human annotators along with demographic and psychological characteristics. |