Large Language Models Are Natural Video Popularity Predictors (2025.findings-acl)
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| Challenge: | Large Language Models (LLMs) can better capture cultural and social factors such as viewing intensity and geographic spread of video content. |
| Approach: | They propose to use Large Language Models to capture cultural and social factors that influence video popularity and generate interpretable, attribute-based explanations. |
| Outcome: | The proposed model captures both engagement intensity and geographic spread on 13,639 popular videos, while the neural network's predictions reach 82% without fine-tuning. |
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