Challenge: Social media advertising allows entities to construct narratives that align with their commercial interests and sway public perception.
Approach: They propose to classify climate-related narratives into seven categories based on existing definitions and data.
Outcome: The proposed method outperforms other methods and can reduce human annotation costs.

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Towards Fine-grained Classification of Climate Change related Social Media Text (2022.acl-srw)

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Challenge: a new study examines the fine-grained classification and classification of climate change-related social media text.
Approach: They propose to use two datasets to analyze climate change-related social media text and propose a fine-grained classification based on the proposed dataset.
Outcome: The proposed datasets are compared with existing datasets and benchmarked using the best-performing model.
Analyzing the Dynamics of Climate Change Discourse on Twitter: A New Annotated Corpus and Multi-Aspect Classification (2024.lrec-main)

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Challenge: a lack of data on climate change discourse has highlighted the need for further advancement . a new study examines the discourse on social media platforms that ignores climate change .
Approach: They analyze climate change discourse on Twitter using a meticulously annotated dataset . they find relevance, stance, hate speech, direction of hate, humor and humor are key aspects .
Outcome: The proposed method combines annotated tweets with a dataset of 15,309 tweets . it reveals tweet distribution patterns, stance prevalence, and hate speech trends .
A Structured Clustering Approach for Inducing Media Narratives (2026.acl-long)

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Challenge: Existing approaches to modeling media narratives miss subtle narrative patterns through coarse-grained analysis or require domain-specific taxonomies that limit scalability.
Approach: They propose a framework for inducing rich narrative schemas by jointly modeling events and characters via structured clustering.
Outcome: The proposed framework produces explainable narrative schemas that align with established framing theory while scaling to large corpora without exhaustive manual annotation.
Post-hoc Study of Climate Microtargeting on Social Media Ads with LLMs: Thematic Insights and Fairness Evaluation (2025.findings-emnlp)

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Challenge: Climate change communication on social media increasingly employs microtargeting strategies to effectively reach and influence specific demographic groups.
Approach: They analyze social media ads using large language models to examine their performance . they find that LLMs perform well overall, but certain biases exist .
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Actors, Frames and Arguments: A Multi-Decade Computational Analysis of Climate Discourse in Financial News using Large Language Models (2026.findings-eacl)

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Challenge: a new study examines how financial news media portrays climate change . financial news is the nervous system of the global economy .
Approach: They propose a three-stage Actor–Frame–Argument pipeline that uses large language models to extract actors, stances, frames, and argumentative structures from a 980,061-article corpus.
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Automated Detection of Tropes In Short Texts (2025.coling-main)

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Challenge: Tropes are often used in movies to convey familiar patterns, but they also play a significant role in online communication .
Approach: They propose to automatically detect tropes in social media posts by using a dataset . they define the task, distinguish it from previous work, and develop a machine learning technique .
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Can LLMs Learn Macroeconomic Narratives from Social Media? (2025.findings-naacl)

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Challenge: Existing evaluation strategies for analyzing economic data with narratives are limited due to the complexity of the interplay of numerous factors and the difficulty in isolating causal relationships.
Approach: They propose to use two Twitter datasets to capture economy-related narratives and use them to construct models using large language models.
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Narrative Media Framing in Political Discourse (2025.findings-acl)

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Challenge: Narrative frames are a powerful way of conceptualizing and communicating complex ideas.
Approach: They propose a framework which formalizes and operationalizes elements of narrative framing . they annotate news articles in the climate change domain and test their framework .
Outcome: The proposed framework formalizes and operationalizes elements of narrative framing . it is applied to climate change crisis data, showing generalizability of the framework .
EcoVerse: An Annotated Twitter Dataset for Eco-Relevance Classification, Environmental Impact Analysis, and Stance Detection (2024.lrec-main)

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Challenge: EcoVerse is an annotated English Twitter dataset of 3,023 tweets . mainstream NLP tasks dominate the scene, but environmental impacts remain unstudied .
Approach: They propose an annotation scheme for Eco-Relevance Classification, Stance Detection and an original approach for Environmental Impact Analysis.
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Are We in the AI-Generated Text World Already? Quantifying and Monitoring AIGT on Social Media (2025.acl-long)

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Challenge: Social media platforms are experiencing a growing presence of AI-Generated Texts (AIGTs) however, the misuse of AIGTs could have profound implications for public opinion .
Approach: They collect a dataset with 2.4M posts from 3 major social media platforms . they then construct a diverse dataset to train and evaluate AIGT detectors .
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